A simple, powerful measure of loyalty. Deployed to parents, staff, and / or students, this survey shows you how strongly your community advocates for your school, and why.

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How does the Net Promoter Score Survey work?

The Net Promoter Score (NPS) is built on a single core question:
How likely are you to recommend this school?

Responses on a 0-10 scale place each respondent into one of three groups: Detractors, Passives, and Promoters. The score is the gap between your advocates and your critics.

Detractors 0-6

Indicates dissatisfaction, may discourage others

Passives 7-8

Indicates satisfaction but not enthusiastic

Promoters 9-10

Loyal advocates

NPS score is calculated by subtracting the detractors from the promoters.
% Promoters – % Detractors = a score ranging from -100 to +100

Survey Questions Tailored for Each Stakeholder Group

Every group receives the core NPS question adapted to their relationship with the school, plus open-response prompts designed to surface specific, actionable feedback.

Parents & Guardians of Current Students

How likely would you be to recommend the school to friends, neighbors, and/or coworkers if they were looking for a school for their child?

Open-Response Prompts

What aspects of the school experience are positively impacting your student and / or family?

What constructive, actionable feedback would you give the school about improvements to work on in the coming year?

Students in Grades 9-12

How likely are you to recommend our school to a friend who’s looking at schools?

Open-Response Prompts

What do you feel like your school is doing really well?

What are specific suggestions that would make your school better next year?

Faculty & Staff Members

How likely would you be to recommend the school to friends, neighbors, and/or coworkers if they were looking for a school for their child?

If an appropriately qualified friend or acquaintance were looking for a job in schools, how likely would you be to recommend that they apply to your school?

Open-Response Prompts

What aspects of the school are positively impacting your role?

What constructive, actionable feedback would you give the school about improvements to work on in the coming year?

Your Results Report

Every NPS survey includes a full, written report, not just raw numbers. Results are disaggregated so you can compare sentiment across different parts of your community and act with precision.

Trend tracking

Year-over-year comparison for schools that survey annually, with benchmark content.

NPS score by stakeholder group

Separate scores for parents, staff, and students, with group-level comparison.

Disaggregated results

Parent results by division
Staff results by primary area of work
Student results by grade level.

Unedited narrative comments

Full, open-response comments included, alongside quantitative scores, no filtering or summarizing.

Pricing

Member SchoolNon-Member School
NPS Survey – all groupsNPS Survey – all groups
$250$500
Includes parents, staff, and student (9-12) surveys + full reportIncludes parents, staff, and student (9-12) surveys + full report

Ready to take the pulse of your community?

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Questions? Contact surveys@sais.org before ordering.