Making Smart, Mission-Based Decisions to Support School Community

As can be the case with leaders who take the helm at independent schools, Robert McGehee confesses he’s “not a finance guy.” As head of school for St. Nicholas School in Chattanooga, TN, McGehee shares that he does, however, love to listen – a trait that helps identify opportunities to make small adjustments that add up to something big.

St. Nicholas School began as a preschool program within Grace Episcopal Church. The establishment of an Early Learning Center soon expanded to an elementary grades program that experienced steady growth and a strong following from families and alumni for more than 60 years.

When McGehee joined the school as head in 2022, he looked at historical enrollment data and determined this was a healthy school going through some financially tough times. Then, the pandemic hit and enrollment declined further. When McGehee took over the school, he understood the school to have a three-year runway to get its financial house in order and grow enrollment. When he met with the school’s bookkeeper and business manager to discuss the following year’s budget, the school’s bookkeeper made a startling revelation: if the school did not improve its cash flow, it would run out of money by January 2024 – just 11 months away.

Assessing the Situation

With a budget of just under $3 million and a deficit of $740,000, McGehee recognized that prompt action was necessary. After contacting the board of trustees to apprise them of the situation, he then recognized that obtaining a bank loan would be difficult, if not impossible. Taking a glance at the overall finances, there were some obvious places to cut the budget that would make an immediate and significant financial impact: cutting the school garden program staff, cutting half the lead teachers and all of the assistant teachers, and moving students to self-contained classrooms would immediately save the school $475,000.

The cost of these cuts to the school culture and community, however, was too great. By making such drastic reductions, McGehee recognized the school’s mission and culture would be affected, to its own detriment. St. Nicholas School offers a truly individualized, child-specific instruction plan, in keeping with its mission to nurture “each individual’s intellectual, social, and spiritual growth in order to develop independence, a love of learning, and a commitment to service.”  By cutting lead and assistant teachers and moving to self-contained classrooms, the school’s unique instructional model would no longer be viable. 

The school’s gardening program was also much beloved and was central to the school culture and community, leaving McGehee to explore other opportunities for deficit reduction. Notably, the beautiful 24-acre campus is expensive to maintain (approximately $900,000 per year). And, the school ran a bus route in the nearby Dalton, GA, area that was also an added expense, yet the school did not want to lose a foothold in that market. The reassessment of the situation left McGehee asking, what could be cut instead?

Figuring Out the Finances

By taking another look at the budget, McGehee determined that making several small adjustments would add up significantly to help the budget, saving approximately $140,000.

  • The school eliminated memberships to organizations that did not deliver a return on the investment.
  • St. Nicholas School received short-term membership discounts from the few organizations with whom it wanted to maintain a relationship, such as SAIS and the National Association of Episcopal Schools.
  • Some faculty and staff left the school through natural attrition. When making new hires, the school sought assistant teachers who were qualified to transition to future lead teaching positions.
  • Some faculty were reassigned, including a staff shift that allowed the school to maintain its distinctive and beloved gardening program without impacting the budget.
  • The school eliminated its printed magazine.
  • St. Nicholas School added new bus routes, which added several new full-pay students to the community. McGehee even drove the bus in the critical Dalton, GA, market. The school did not want to lose the market share it was building in Dalton. As McGehee drove the bus, he built relationships with area families, which further opened up the market. One family even hosted admission outreach events in partnership with the school.

Other financial tactics the school undertook included 

  • pooling operating cash into money market accounts to maximize returns on interest rates being offered, 
  • obtaining a $1 million line of credit and utilizing the property as collateral (which they have not needed to use), 
  • and taking advantage of various grant and loan opportunities (ie. ERC credits, GEER grant, State of Tennessee school security grant).

Additionally, a handful of families enrolled through the state’s voucher program. And, post-pandemic, the school’s auxiliary programming has expanded with increased participation. 

Getting the Right People in the Right Places

With some immediate financial adjustments in place, McGehee turned to administrative staffing. He welcomed several new employees in key roles, each of whom brought new energy and new ideas to the school.

  • A new admissions director is focused on increasing enrollment. Notably, Chattanooga is a growing market, and development is expanding toward St. Nicholas School, bringing potential new families into the area.
    • The admissions director is naturally great at sales and has business acumen with an MBA. The school joined the chamber of commerce to share news of the school with the local market, resulting in several chamber members visiting the school’s chapel service. 
    • Strategically, the admission director’s office is situated next to the head of school’s office so that the duo are in touch often and can discuss what’s unique to the school, such as its teaching approach. 
    • Previously, the school did not use an admissions platform, which wasted time on manual labor. Now, the school has streamlined processes for more efficiency, allowing the school to do more with less.
  • The new development lead is an alumna of the school who has brought new ideas to explore, such as a post-grandparents’ day photo mailer with a gift envelope included.
    • The school saved thousands in credit card fees by using Blackbaud for gift processing.
    • St. Nicholas School shifted to a new auction and giving platform, as the previous development platform was 20-years old. 
    • By handing out annual fund flyers at carpool with a QR code, the school made giving instantaneous and easy, increasing participation from 55% to 89%. 
    • Updating systems and trying new ideas yielded a 10-year high for the annual fund and auction income.
  • As was the case in admissions and development, the marketing and communications office also replaced outdated technology. The previous website (12-years old) was well overdue for an update, which was overseen by a new MarComm professional.
    • The school has also incorporated word-of-mouth marketing and community outreach events, such as manning an information booth at the annual Boo at the Zoo event, reaching 5,000+ prospective families.
    • A simple targeted postcard mailer to local zip codes resulted in five inquiries, two applications, and one enrolled student. For a few hundred dollars invested, the school has welcomed a new family. 
  • Adding to the team, St. Nicholas School also hired a learning specialist and has in place an exceptional front desk/executive assistant as the first point of welcome to the school.

McGehee shares that the key to getting St. Nicolas School pointed in the right direction has been having the right people in the right “seats on the bus.”

Adding New Programs and Focusing on Community

As St. Nicholas School looked to the future, administrators planned for the expansion of the preschool. The previous head of school had added a PreK3 program and hired a renowned educator who is an expert for that age group. The school has grown the program from five students to more than 20 students, providing a steady pool of students for the elementary grades.

As head of school, McGehee focused on two additional priorities: teacher appreciation and community building. He recognizes that one of the keys to any successful school is its faculty. “Never underestimate the value of a strong faculty,” shares McGehee. “You need to have something worth buying.”

One idea he implemented to show appreciation for teachers is the introduction of three professional learning/work-from-home days per semester. On these days, teachers are required to complete some PD or work, such as grading papers. The rest of the day is offered as mental health time for teacher well-being. The only financial cost to the school is hiring a substitute teacher.

McGehee also focused on sharing the upbeat message that the school is open for business. 

  • St. Nicholas School joined an athletic league, allowing families to connect through sports. 
  • The learning specialist formed a math team and hosted a community-wide math competition, which serves the dual purpose of building community within the school and sharing word-of-mouth marketing about the school within the larger Chattanooga area. 
  • For the first time in its 60-year history, St. Nicholas School decided to adopt a school mascot. Alumni got wind of the efforts and became excited and reinvested in their alma mater through the naming process.
  • St. Nicholas School created a parent university program spotlighting parent experts who shared their knowledge with the school community. The programs are free to host and provide additional opportunities for parents to connect with each other and the school.
  • An on-campus “fun run” and 5K has been a great community builder.

Building a Better Board/Head Relationship

The final piece to the financial puzzle for St. Nicholas School was to ensure a strong but appropriate board/head relationship. McGehee was clear in his job interview of the mutual expectations between the board and head. Rather than being “in the weeds,” the St. Nicholas School board of trustees focuses on appropriate governance issues: strategic planning, fiduciary responsibility, and monitoring their one employee – the head of school.

Ultimately, McGehee shares that the school aims to honor its past as is moves into the future. Strong financials and a healthy enrollment are indicators that the school is headed in the right direction. “There are healthy schools that are going through financial troubles,” McGehee says, “and financially stable schools that are very sick.” St. Nicholas School focuses on staying healthy by listening to its constituencies, staying true to the school mission, and being committed to community.