Setting annual tuition is a complex blend of mission, market positioning, and financial strategy. Tuition & affordability is top of mind for SAIS heads of school and is an increasing concern (up 22.6% year over year, SAIS pulse survey). Of […]
Seana Peele is the director of advancement & communications for the Woodlawn School, a pre-K through grade 12 independent day school located on a 61-acre, wooded historic campus one mile from Davidson, NC. Here, she shares how schools can develop […]
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Schools talk about brand, but how does one differentiate in a crowded market? That’s the challenge top of mind for nearly 30 percent of SAIS marketing and communications professionals (Pulse Perspectives, May 2025). Though nearly 20 percent of MarCom pros […]
A family’s level of engagement with their child’s school is a critical piece of the independent school student recruitment and retention puzzle. More than one third (33%) of SAIS enrollment management professionals claim attrition rates of 10% or more in […]
Artificial intelligence is reshaping the landscape of independent school fundraising. According to a recent Blackbaud Institute survey of 559 fundraisers, AI adoption is already widespread, with 82% of organizations incorporating AI tools into their operations in some capacity. The most […]
